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Environment Matters is a part of the "A National Forum" family which is an ongoing series of one-hour Television Specials that deal with issues important to Canadians.

Television is the most powerful medium to reach and affect a mass audience and each Special consists of a panel of leading Canadian experts in their field of expertise. Each of the Specials will air on Global TV and Prime TV.

A National Forum is created to present information and encourage dialogue. Each Special is a one-hour national prime time broadcast, accompanied by national television, print, and radio promotion to encourage these other forms of media to build on the information presented by the TV Special.


SHOW SYNOPSIS

Canadians have been barraged with negative media about the environmental impact from industry, of our love of cars, the logging of forests, farming, pesticide use. . .the list goes on.

The Kyoto Accord then occurred and Canada’s signing of this Accord, we are told, will make a major impact in improving the environment. Fingers are pointed at industry and even at every Canadian to change practices and habits to "make a difference" . . .well, what does this all mean?

Is anyone paying attention? . . .Are there companies and industry making drastic changes because they care? . . .Are everyday Canadians doing their part?

The Environment Matters producers have assembled a team of Canada’s leading experts to look at problems that have been caused in the past and that exist today within a variety of industry segments. We will then evaluate what Government, Industry and Canadians in general are doing today to make changes and where this is anticipated to lead us in the future.

Viewers will gain an appreciation of some of the companies that are investing heavily into environmentally beneficial programs; viewers will understand the challenges for the future and will learn what we can all do to “make a difference” because. . . Environment Matters.

PARTNERS

Within the television show, we will evaluate the environmental impact of the various industry segments and profile select companies who have demonstrated through their actions that they “care about the environment”. We will show the viewers who these companies are and what they are doing to help protect the environment.

Prior to the selection of any company as a partner, they must be able to demonstrate their proactive method in helping the environment.

To receive a media kit about this opportunity including show overview, bios of host and experts as well as available sponsorship please click here and it will be sent promptly.

For more information contact Blue Penguin Media at (416) 848-9730 or email us at info@bluepenguinmedia.com.





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