Short TV Programs
These short TV programs are often referred to as interstitials or vignettes. They are 60-second TV segments that focus on news or information giving. Our brand, The Inside Minute™ offers a total turnkey solution (creative, production and placement on TV and the web) for your important campaign.
The Inside Minute integrates your expertise and valuable information into a televised segment designed to support your awareness, education or social marketing campaign. Your complete, one-minute TV segment will air in both official languages, during prime time, on Canada's top national and specialty TV stations.
You will control the content of the one-minute piece and our experienced writers and producers will deliver an impactful and polished segment designed to create positive, guaranteed exposure for your important message. You will also dictate when your segments will air, making it easy to co-ordinate with the other elements of your campaign.
Although your organization name and your expert spokesperson will be predominantly displayed this is not a traditional commercial; as a result the cost is significantly less than a conventional TV spot.
Features
With a minimum commitment you will receive:
- Exclusivity for the specific series
- First right of refusal for the next series
- Control of content for the segment(s)
- Hyperlink from insideminute.com to your website
- VHS copy and digitized copy of the segment(s) for your website or other needs
- Creative (Script consultation and writing)
- Production (Half day shoot)
- Editing (4 hours per segment)
- Airings (targeted to your key audience)
- Guaranteed Exposure: Your segment will air, in its entirety, in both official languages, on the dates of your choice.
- Wide Reach: Prime-time exposure on Canada's top TV stations, seen by millions of viewers.
- Quick Turnaround: Project can be completed and on air in 14 business days.
- Enhance image: Your image will be heightened as we showcase your genuine commitment to helping Canadians make informed decisions.
- Cut through the clutter: Unique news format will immediately differentiate your segment from the clutter of common TV advertising.
- Reinforce your message: Multiple airings of this unique segment will enhance awareness and exposure.
- Rely on our expertise: Leverage our experience in TV and radio production. With your input, all elements of the project will be professionally handled by our team of veteran writers, producers, and crew with more than 20 years of experience.
- Multi-use: The produced segment can be added to your website, used at conferences or duplicated on to CD-ROM for distribution. We can also repurpose the footage to create effective radio or video news release campaigns.
- Increase qualified website traffic: Each Inside Minute segment will drive viewers to insideminute.com. Insideminute.com is a resource website where Canadians can view Inside Minute TV segments as well as find relevant and accurate information about a wide range of general interest topics. Visitors will be directed to your website for more specific information about your campaign.
- Cost effective: Complete project, including creative, production and multiple airings for a fraction of the cost of traditional TV messaging.
Sample:
The Inside Minute on Nutrition
This news style segment highlights recent research about children’s milk consumption.
Goals: Reinforce Nestlé brand, increase consumption of chocolate milk by one glass per day per Canadian household.
View The Inside Minute on Nutrition
Windows Media Format (High Speed Connection)
Windows Media Format (Dial-up Connection)
Real Media Format
Sample:
The Inside Minute on Your Mortgage
This series of information giving segments offers tips and education about general mortgage principals.
Goals: Increase top of mind awareness for CIBC Mortgages, reinforce CIBC Mortgages as the mortgage experts.
View The Inside Minute on Your Mortgage
Windows Media Format (High Speed Connection)
Windows Media Format (Dial-up Connection)
Real Media Format
Sample:
The Inside Minute on Youth Employment This social marketing campaign about youth employment was aimed at teens and their parents.
Goals: Reinforce the fact that McDonald’s offers fair, flexible and positive employment opportunities, increase youth employment interest at McDonald’s Restaurants.
View The Inside Minute on Youth Employment
Windows Media Format (High Speed Connection)
Windows Media Format (Dial-up Connection)
Real Media Format